Online luxury shopping via mobile by age Europe 2021

The usage of mobile devices and tablets for online luxury shopping among European consumers increased following the coronavirus (COVID-19) pandemic. According to the results of survey conducted with affluent consumers from four European countries (France, Germany, Switzerland, and the United Kingdom), in the most recently reported quarter, over 40 percent of those aged between 18-39 used mobile devices for their purchases of luxury brands and services. This share was lower for thosed aged 40 and over (at 34.7 percent) in the same period.

Share of affluent consumers purchasing luxury brands and services via mobile devices and tablets in Europe from 3rd quarter 2018 to 3rd quarter 2021, by age group

Characteristic	18-39	40+
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Release date

October 2021

More information

Region

Europe

Survey time period

Q3 2018 to Q3 2021

Number of respondents

142*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

* Respondents were from France, Germany, Switzerland, and the United Kingdom

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

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