Share of travel marketer advertising spending in the U.S. & Canada 2019, by medium

Published by Valentina Dencheva, Jan 5, 2023
In an October 2019 survey of travel marketers operating in the United States and Canada, it was found that the majority of advertising expenditures in this sector was devoted to digital media, namely 49 percent. The second largest share, 20 percent, was devoted to print advertising.

Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium

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Sources

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Release date

December 2020

Region

Canada, United States

Survey time period

October 2019

Number of respondents

1,100*

Method of interview

Online survey

Supplementary notes

*Total survey sample; the source did not provide information on the sample from North America.
Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"

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