Consumer interest in seeing live content on DOOH screens in Great Britain 2020, age

Published by Statista Research Department, Jan 5, 2023
According to findings of a survey published in early 2020, young consumers in Great Britain were very receptive to seeing live content alongside out-of-home advertising on digital screens. Close to half of responding 18-24-year olds said they would be interested in seeing live content on DOOH screens, compared to 30 percent of the total sample.

Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group

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Release date

January 2020

Region

United Kingdom (Great Britain)

Survey time period

as of January 2020*

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

*The source did not provide information on the date of survey, the date used is the publication date.

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