Online marketplaces purchasers share in Spain 2021, by household size

Published by Statista Research Department, May 11, 2023
More than 60 percent of people buy in online marketplaces in Spain, such as Amazon or Ali Express. Regarding the type of customers of online marketplaces, over 40 percent of customers were families with children, while only six percent of purchasers were a single adult with a children.

Percentage of people who bought in online marketplaces in Spain in 2021, by household type

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Release date

2021

Region

Spain

Survey time period

April 21st to May 5th

Number of respondents

601 interviews

Age group

18-70 years

Special properties

Online purchasers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with data obtained from the 2020 Annual E-Commerce Study (IAB).

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Overview

5

Purchase behavior

8

Leading marketplaces

6

Amazon

5

AliExpress & eBay

5

Further related statistics

13

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