Consumers' positive opinion about private label cleaning products in the U.S. 2020
In May 2020, a survey found out that 49 percent of U.S. consumers aged between 35 and 44 had a positive opinion about private label cleaning products. Consumers between 25 and 34 and between 55 and 64 years of age came second. Indeed, 45 percent of them did not mind buying cleaning products sold under the store brands.
