Spain: top online marketplaces categories by gender 2022

According to a 2022 survey, homeware was the most popular product category among women who shopped on online marketplaces in Spain. Overall, the home category was the most purchased on the country's marketplaces that year. Meanwhile, electronics was the most popular category for men to buy on marketplaces, with software coming in second.

Most purchased categories in online marketplaces in Spain in 2022, by gender

Characteristic	Men	Women
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Release date

2022

More information

Region

Spain

Survey time period

March 25 to April 8, 2022

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "¿Y qué tipo de productos sueles comprar en...?" ("What kind of products do you usually buy?")

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio Anual de E-Commerce 2021 (IAB).

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