Product variety was the main reason for Spanish consumers to shop in online marketplaces rather than elsewhere. Better prices and reviews with additional information ranked second and third, respectively. In 2020, approximately three-quarters of Spanish online shoppers used a marketplace for this activity, making it the top place for buying online in the European country.
Reasons why consumers buy in online marketplaces in Spain in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Observatorio Nacional de Tecnología y Sociedad (Spain). (November 16, 2021). Reasons why consumers buy in online marketplaces in Spain in 2020 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). "Reasons why consumers buy in online marketplaces in Spain in 2020." Chart. November 16, 2021. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). (2021). Reasons why consumers buy in online marketplaces in Spain in 2020. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). "Reasons Why Consumers Buy in Online Marketplaces in Spain in 2020." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain), Reasons why consumers buy in online marketplaces in Spain in 2020 Statista, https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed (last visited February 14, 2025)
Reasons why consumers buy in online marketplaces in Spain in 2020 [Graph], Observatorio Nacional de Tecnología y Sociedad (Spain), November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/?__sso_cookie_checker=failed