In 2024, Amazon was the most used online marketplace in Spain across all age groups, with a consumer penetration rate of 88 percent. AliExpress came next, proving especially popular among younger shoppers (18 to 30 years old).
Online marketplaces with highest consumer penetration in Spain in 2024, by age group
Original question: " ¿En cuál/es de las siguientes tiendas online/e-commerce has comprado en los últimos 12 meses?' (Which of the following online/e-commerce stores have you purchased from in the last 12 months?)
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Elogia. (December 4, 2024). Online marketplaces with highest consumer penetration in Spain in 2024, by age group [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed
Elogia. "Online marketplaces with highest consumer penetration in Spain in 2024, by age group." Chart. December 4, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed
Elogia. (2024). Online marketplaces with highest consumer penetration in Spain in 2024, by age group. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed
Elogia. "Online Marketplaces with Highest Consumer Penetration in Spain in 2024, by Age Group." Statista, Statista Inc., 4 Dec 2024, https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed
Elogia, Online marketplaces with highest consumer penetration in Spain in 2024, by age group Statista, https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed (last visited January 25, 2025)
Online marketplaces with highest consumer penetration in Spain in 2024, by age group [Graph], Elogia, December 4, 2024. [Online]. Available: https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/?__sso_cookie_checker=failed
