Main product attributes considered when shopping online in Peru 2020

Published by
Stephanie Chevalier,
May 9, 2022
According to a 2020 survey, the main attribute consulted by Peruvians when buying a product online was the price, listed by more than two-thirds of participants. The product description ranked second with 64 percent of responses, while images of the product came in third, with 49 percent.

Main attributes considered when looking for a product in an online store in Peru in 2020

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Release date

October 2020

Region

Peru

Survey time period

September 28 to October 7, 2020

Number of respondents

1,000 respondents

Special properties

Major Peruvian cities

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not specify the age of respondents.

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