Share of Amazon Prime subscribers in Spain 2023, by buyer type

Published by Statista Research Department, Jul 14, 2023
Amazon Prime is a premium membership that offers free delivery and other exclusive features on Amazon websites. A 2023 study found that 44 percent of Amazon Prime subscribers in Spain were occasional shoppers in the online marketplace. According to the source, this refers to those subscribers who shopped at most every two months. Another 42 percent of subscribers surveyed were frequent buyers, meaning they shopped once to twice a month for a maximum amount of 100 euros.

Distribution of Amazon Prime subscribers in Spain in 2023, by buyer type

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Release date

2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

390 respondents

Age group

18-65 years

Special properties

online shoppers with an Amazon Prime subscription

Method of interview

Computer-assisted web interviews (CAWI)

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