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How much privacy is worth to consumers: perceived monetary value by data type 2020

How much privacy is worth to consumers: perceived monthly value of personal data types in 2020

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Release date

March 2020



Survey time period

January 2020

Number of respondents

15,600 respondents

Age group

18 years and older

Special properties

Respondents from the United States, Mexico, Brazil, Colombia, Argentina, and Germany

Supplementary notes

Value: This was calculated using a conditional logistic regression model. More information on the econometric methods used can be found on pages 17-18 of the study.

Survey based on users sharing personal data with their wireless carrier, financial institution, smartphone, and Facebook account.

In all three of these surveys, the respondent also must have been the primary decision-maker for the relevant product or service.

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