Tactics used to improve diversity in marketing in Canada 2021

Tactics used to improve diversity in the marketing industry in Canada as of January 2021

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2021

Region

Canada

Survey time period

December 2020 and January 2021

Number of respondents

425 respondents

Special properties

among marketers

Supplementary notes

The source providers the following information about survey respondents: "A significant percentage of the survey participants are C-suite executives (23%) or senior executive management (29%). On the brand side, 58% indicate that they are a primary decision-maker and an additional 33% say they are part of the decision-making process. The survey participants represent the full spectrum of marketing, with 38% from brands, 28% from marketing agencies, 16% from marketing services, and 8% from the not-for-profit or government sectors. Participation was strong across the country, from small, medium and large organizations, and from different demographic groups (Millennials, GenXers and Boomers). More than 50% of participants consider themselves to be a member of a minority group, and 13% were raised or educated outside of Canada."

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

10
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.