Amazon was estimated to account for roughly 77 percent of digital retail media advertising spending in the United States in 2025. Wamart's share was projected to amount to approxiately seven percent of the total. All remaining retail media networks were expected to share the remaining 16 percent.
Distribution of retail media advertising spending in the United States in 2025, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (November 21, 2024). Distribution of retail media advertising spending in the United States in 2025, by platform [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed
eMarketer. "Distribution of retail media advertising spending in the United States in 2025, by platform." Chart. November 21, 2024. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed
eMarketer. (2024). Distribution of retail media advertising spending in the United States in 2025, by platform. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed
eMarketer. "Distribution of Retail Media Advertising Spending in The United States in 2025, by Platform." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed
eMarketer, Distribution of retail media advertising spending in the United States in 2025, by platform Statista, https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed (last visited January 26, 2025)
Distribution of retail media advertising spending in the United States in 2025, by platform [Graph], eMarketer, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/?__sso_cookie_checker=failed
