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Sources stimulating desire for goods in Japan 2020

Published by C. Diep, May 19, 2021
The leading impulses arousing the desire for consumer products in Japan were online shopping websites as revealed in a survey conducted in October 2020. While almost 69 percent of respondents stated that they desired a product after seeing it on platforms like Amazon, Rakuten, and Lohaco, only 12.8 percent named explanations from clerks of physical store an impetus for wanting a product.

Leading sources of impulses for desiring consumer goods in Japan as of October 2020

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Source

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Release date

November 2020

Region

Japan

Survey time period

October 22 to 26, 2020

Number of respondents

1,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed; people who have purchased online before

Method of interview

Online survey

Supplementary notes

Original question: "Regarding the impetuses for desiring a product, please choose all answers that apply."

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Statistics on " Shopping behavior in Japan "

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Statistics on Shopping behavior in Japan

Overview

5

Physical stores

5

Online shopping

5

Payments

5

Purchase decision

5

Ethical consumption

5

Further related statistics

18

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