The leading impulses arousing the desire for consumer products in Japan were online shopping websites as revealed in a survey conducted in October 2020. While almost 69 percent of respondents stated that they desired a product after seeing it on platforms like Amazon, Rakuten, and Lohaco, only 12.8 percent named explanations from clerks of physical store an impetus for wanting a product.
Leading sources of impulses for desiring consumer goods in Japan as of October 2020
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Share of respondents
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Neo Marketing. (November 17, 2020). Leading sources of impulses for desiring consumer goods in Japan as of October 2020 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/
Neo Marketing. "Leading sources of impulses for desiring consumer goods in Japan as of October 2020." Chart. November 17, 2020. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/
Neo Marketing. (2020). Leading sources of impulses for desiring consumer goods in Japan as of October 2020. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/
Neo Marketing. "Leading Sources of Impulses for Desiring Consumer Goods in Japan as of October 2020." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/
Neo Marketing, Leading sources of impulses for desiring consumer goods in Japan as of October 2020 Statista, https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/ (last visited September 12, 2024)
Leading sources of impulses for desiring consumer goods in Japan as of October 2020 [Graph], Neo Marketing, November 17, 2020. [Online]. Available: https://www.statista.com/statistics/1237351/japan-impulse-consumer-product-desire/
