During a survey among retailers in the United States, concluded in May 2020, it was found that 67 percent of retailers who were already investing in Amazon advertising said they were planning to increase their spending on this channel; the same was true of Walmart advertising spending. Further 66 percent of retailers planned to increase ad spending on OTT/CTV ads as well as YouTube ads.
Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020
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Catalyst. (July 7, 2020). Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed
Catalyst. "Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020." Chart. July 7, 2020. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed
Catalyst. (2020). Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed
Catalyst. "Share of Retailers Who Planned to Increase Spending on Digital Advertising Channels and Platforms in The United States as of May 2020." Statista, Statista Inc., 7 Jul 2020, https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed
Catalyst, Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 Statista, https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed (last visited February 08, 2025)
Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 [Graph], Catalyst, July 7, 2020. [Online]. Available: https://www.statista.com/statistics/1237460/change-retail-digital-ad-spending-channels/?__sso_cookie_checker=failed