In a survey about audio advertising conducted in Australia in 2020, it was found that 63 percent of respondents said they usually used reach metrics to assess podcast ads effectiveness. That same year, eight percent of respondents reported they usually used in-store visit metrics to assess podcast ads effectiveness.
Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020
Characteristic
Usually
Sometimes
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 15, 2021). Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. (2021). Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 . Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Frequency of Metrics Used by Media Agencies to Assess Podcast Advertising Effectiveness in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia, Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 Statista, https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/ (last visited September 15, 2024)
Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
