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Online and offline movie consumption preference in China 2020

Published by
Lai Lin Thomala,
Jan 21, 2022
A survey conducted in December 2020 revealed that Chinese consumers would still prefer visiting cinemas when movie theaters open again after the coronavirus lockdown. About 42 percent of respondents said they were choose to watch movies in cinemas than other online methods.

Online and offline movie consumption preference in China as of December 2020

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Sources

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Release date

January 2021

Region

China

Survey time period

as of December 2020

Number of respondents

800 respondents

Method of interview

Online survey

Supplementary notes

Figures may not add to 100 percent due to rounding up.

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