Digital services sales implemented in B2B companies 2020

Published by Daniela Coppola, Apr 19, 2022
A 2020 worldwide survey conducted among executives of B2B companies (mostly in the manufacturing sector) showed the main uses of digital tools for sales activities. The most widespread action involved the interaction with customers. Indeed, 76 percent of respondents stated they implemented solutions to replace face-to-face interactions.

Share of B2B companies implementing digital services in sales activities in 2020

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Release date

August 2020

Region

Worldwide

Survey time period

2020

Number of respondents

107 respondents

Age group

18 years and older

Special properties

executives* from companies

Supplementary notes

*industrial/ aftermarket of original equipment manufacturing and services.
**including maintenance guided by augmented or virtual reality.

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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States Software as a Service (SaaS)
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