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Online ad effectiveness evaluation methods in Russia 2019-2020

Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020

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Sources

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In cooperation with
Data Insight (RU)
Release date

December 2020

Region

Russia

Survey time period

2019 to 2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
Respondents could submit several answers.

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Statistics on " Digital advertising in Russia "

Statistics on Digital advertising in Russia

Global market overview

8

Russian market overview

8

Display advertising

7

Social media advertising

5

Other formats

4

Advertisers & platforms

7

Advertising strategies

3

Consumer behavior

3

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