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Impact of COVID-19 on ethical consumption in Japan 2020

Published by C. Diep, May 25, 2021
According to a survey conducted in November 2020 in Japan, almost one third of respondents became more aware of ethical consumption following the coronavirus (COVID-19) pandemic. While around 30.9 percent stated that their awareness grew due to the pandemic, only 6.5 percent changed their actions accordingly.

Impact of the coronavirus pandemic (COVID-19) on ethical consumption in Japan as of November 2020

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Source

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Release date

March 2021

Region

Japan

Survey time period

November 18 to 25, 2020

Number of respondents

1,000 respondents

Age group

10-79 years

Method of interview

Online survey

Supplementary notes

Original question: "During the self-restraint period as a measure against the coronavirus, did you become more aware of ethical consumption?"

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Consumer attitudes

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