Creative services price in advertising in Russia 2021, by agency type
Execution of a tactical advertising campaign with an adaptation to three formats (video, key visual, and special project), was the most costly creative service offered by Russian advertising agencies in 2021. Its average price in agencies belonging to a network exceeded 2.6 million Russian rubles. In independent agencies, the cost was approximately 900 thousand Russian rubles lower. Coming up with a big idea, or a brand's creative strategy, had the second-highest average price in network agencies, at nearly 2.2 million Russian rubles.
