Share of shoppers purchasing health and beauty online in Sweden 2019 - Q1 2021

Percentage of consumers who shopped for health and beauty products online in Sweden in 2019, 2020 and first quarter 2021

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Release date

May 2021



Survey time period

Q1 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Swedish shoppers

Method of interview

Online panel

Supplementary notes

The survey is a collaboration between Postnord and Svensk Digital Handel HUI Research.
The survey data consists of 12 surveys conducted over the past 12 months of Swedish shoppers reviews across the whole country as of January 2021.
Each survey always consisted of 1,000 participants .
All samples participants were between the ages of 18-79 .

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