Consumers purchasing beauty products online Sweden Q1 2021

According to a recent report, Swedish shoppers' spending on health and beauty through online shopping increased during the years 2019 to 2021, and was overall the best performing category. 34 percent of respondents shopped from drugstores and beauty retailers online in 2019, followed by 39 percent during the pandemic year of 2020, and reaching as high as 43 percent as of the first quarter in 2021. This was likely a reflection of the coronavirus lockdown measures and the surge of online sales of online pharmacys and beauty online marketplaces.

Percentage of consumers who shopped for health and beauty products online in Sweden in 2019, 2020 and first quarter 2021

Characteristic	Share of respondents
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Release date

May 2021

More information

Region

Sweden

Survey time period

Q1 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Swedish shoppers

Method of interview

Online panel

Supplementary notes

The survey is a collaboration between Postnord and Svensk Digital Handel HUI Research.
The survey data consists of 12 surveys conducted over the past 12 months of Swedish shoppers reviews across the whole country as of January 2021.
Each survey always consisted of 1,000 participants .
All samples participants were between the ages of 18-79 .

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