Drivers for a future car sales transformation - dealers 2020

Published by
Mathilde Carlier,
Sep 28, 2022
For more than 90 percent of survey respondents, customer centricity is the highest driving force behind the mobilization towards transforming the car industry's sales model. Around 80 percent of them also agreed that both intra- and inter-brand competition are two other major key drivers.

Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers

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Release date

November 2020

Region

Worldwide

Survey time period

2020

Number of respondents

6,000 respondents

Age group

18-65

Special properties

Multiple answers were possible.

Method of interview

Online interview

Supplementary notes

* Competition among those dealers who provide cars of the same brand.
** Competition between brands that are positioned in the same segment of the market.

Multiple answers were possible.
The survey was conducted among 50 dealers from the following markets: China, UK, Germany, Spain, France, Sweden.

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Overview

8

Markets influenced

7

Consumers

5

Companies

8

Special focus on the impact of the pandemic on consumers

5

Further related statistics

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Topics

Online car sales worldwideE-commerce worldwideAutomotive industry worldwideAutomotive retail industry in GermanyAuto Dealers in the United States
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