Global online travel market size 2023

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 225 billion U.S. dollars with the onset of the coronavirus (COVID-19) pandemic, the online travel market's global revenue bounced back in 2022, then rose further in 2023, reaching an estimated 599 billion U.S. dollars. This figure was expected to grow steadily in the following years, exceeding 800 billion U.S. dollars by 2028.

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

December 2023

More information

Region

Worldwide

Survey time period

2017 to 2023

Supplementary notes

Estimated data from Statista's Mobility Market Insights. Figures are based on the following travel and tourism markets: hotels, vacation rentals, cruises, package holidays, and camping.

Data refer to direct bookings via the website of the service provider, as well as bookings via online travel agencies (OTAs). Figures do not consider other types of revenue which might not be included in the initial bookings (e.g. hotel revenue generated by conference room bookings, restaurants, or other services).

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