Ways in which loyalty programs were used in the U.S. 2020

Published by
Julia Faria,
Mar 15, 2023
In January 2020, during a survey of consumers in the United States it was found that 37 percent of respondents said they have earned and redeemed more points in loyalty programs in the course of the preceding year. Further 16 percent stated that they have signed up for more rewards programs in the measured period.

Leading ways in which loyalty programs were used according to consumers in the United States as of January 2020

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Release date

February 2021

Region

United States

Survey time period

January 25 to 26, 2020

Number of respondents

1,281 respondents

Age group

18 years and older

Supplementary notes

Question: "Which, if any, of the following are ways you have used loyalty programs different over the past year? Please select all that apply."

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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