COVID-19 impact on personal, household care basket share in Indian Kirana stores 2020
In the month of April 2020, when India was in lockdown to curb COVID-19 infections, there was a dip in the basket share of personal and household care products in Kirana stores across major cities. This was in comparison to February 2020. Among types of personal and household care products sold, hand wash and sanitizers saw the highest fluctuation in terms of basket share before and after the implementation of the lockdown.
