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Travelers searching online for vacation inspiration in selected global countries 2020

Published by Statista Research Department, May 25, 2022

According to a July 2021 study, 66 percent of surveyed travelers in Taiwan used the web as a source of inspiration for vacation trips. Searching online for vacation travel inspiration was also popular in South Korea and India, with 64 percent of respondents from these countries respectively stating they did this. Meanwhile, only 33 percent of interviewed travelers in Israel claimed to search online to find vacation inspiration.

Share of travelers who find their vacation inspiration by searching online in selected countries worldwide as of July 2020

Characteristic	Share of respondents
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Release date

October 2020

More information

Region

Worldwide

Survey time period

July 2020

Number of respondents

20,934*

Age group

18 years and older

Special properties

adults who have traveled for business or leisure in the past 12 months and were planning to travel in the next 12 months (if/once travel restrictions are lifted)

Method of interview

Online survey

Supplementary notes

*The survey sample included: 999 respondents from the United States, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from the United Kingdom, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1,001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam, and 995 from Japan.