U.S. consumers subscribing to paid loyalty programs 2020

Published by
Julia Faria,
Mar 15, 2023
In a survey conducted in 2020 among consumers in the United States it was found that 63 percent of respondents said they were members of at least one paid loyalty program. Out of that group, 24 percent either subscribed to Amazon Prime only or to Amazon Prime plus another loyalty program.

Share of consumers subscribing to paid loyalty programs in the United States in 2020

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Source

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Release date

October 2020

Region

United States

Survey time period

2020

Supplementary notes

The source did not provide information on the exact survey date or sample number.
The source does not provide any information regarding percentage points exceeding 100 percent.

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