A survey of global business executives from various industries asked about their perception and use of loyalty programs. As of May 2019, 48 percent of respondents were of the opinion that digital and omnichannel access was the most important feature of a successful loyalty program, and further 53 percent thought it will be the case five years later as well.
Most important features to the success of loyalty programs according to business executives worldwide as of May 2019
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Harvard Business Review. (October 2, 2019). Most important features to the success of loyalty programs according to business executives worldwide as of May 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/
Harvard Business Review. "Most important features to the success of loyalty programs according to business executives worldwide as of May 2019." Chart. October 2, 2019. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/
Harvard Business Review. (2019). Most important features to the success of loyalty programs according to business executives worldwide as of May 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/
Harvard Business Review. "Most Important Features to The Success of Loyalty Programs According to Business Executives Worldwide as of May 2019." Statista, Statista Inc., 2 Oct 2019, https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/
Harvard Business Review, Most important features to the success of loyalty programs according to business executives worldwide as of May 2019 Statista, https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/ (last visited September 20, 2024)
Most important features to the success of loyalty programs according to business executives worldwide as of May 2019 [Graph], Harvard Business Review, October 2, 2019. [Online]. Available: https://www.statista.com/statistics/1239504/features-of-successful-loyalty-programs-world/
