In May 2019 a survey of global business executives from various industries asked about the technology investments their business made in order to improve on their customer loyalty strategies. It was found that 52 percent of respondents invested into mobile capabilities for that purpose, while another 38 percent devoted means to customer service chat bots.
Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019
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Harvard Business Review. (October 2, 2019). Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/1239514/customer-loyalty-tech-investments-world/
Harvard Business Review. "Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019." Chart. October 2, 2019. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/1239514/customer-loyalty-tech-investments-world/
Harvard Business Review. (2019). Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/1239514/customer-loyalty-tech-investments-world/
Harvard Business Review. "Leading Technology Investments Aimed at Improving Customer Loyalty Strategies According to Business Executives Worldwide as of May 2019." Statista, Statista Inc., 2 Oct 2019, https://www.statista.com/statistics/1239514/customer-loyalty-tech-investments-world/
Harvard Business Review, Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019 Statista, https://www.statista.com/statistics/1239514/customer-loyalty-tech-investments-world/ (last visited August 14, 2022)
