Major channels for getting information about beauty products in China 2020

Published by
Yihan Ma,
Sep 19, 2022
As of June 2020, over 40 percent of consumers in China got beauty product information from horizontal e-commerce platforms, such as Taobao and JD.com. Around 20 percent of consumers visited the local beauty brands' counters for information.

Share of consumers getting information on beauty and cosmetic products in China as of June 2020, by channel

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Release date

August 2020

Region

China

Survey time period

June 2020

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