Plans to cancel TV services post-COVID in the U.S. 2020, by generation

Published by
Julia Stoll,
Nov 11, 2022
A survey held in the United States in 2020 showed that Gen Z consumers were the most likely to cancel their on-demand TV services after the COVID-19 pandemic, with 52 percent saying that they planned to do so. The same percentage said the same about their live streaming television services, whereas just 40 percent planned to cancel their sports TV packages.

Plans to cancel television services post-COVID among consumers in the United States as of March 2020, by generation

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Release date

May 2021

Region

United States

Survey time period

March 30, 2020

Number of respondents

1,200 respondents

Method of interview

Online survey

Supplementary notes

Question: Do you plan to cancel any of the following types of TV services post-COVID?

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