Leading online channels to buy cosmetic and skincare products in China 2020

Published by
Yihan Ma,
Jul 6, 2021
According to a survey conducted in August 2020 on beauty and skincare market in China, online marketplaces, such as Tmall and Taobao, were the most frequently used online channel when buying cosmetic products, with over 58 percent of the respondents stated so. Brand official website and cross-border e-commerce platform were another two popular online sources among Chinese consumers.

Leading online channels used by Chinese consumers to purchase cosmetics and skincare products as of August 2020

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Sources

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Release date

December 2020

Region

China

Survey time period

as of August 2020

Number of respondents

3,038 respondents

Method of interview

Online survey

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