In 2022, Knorr was the food brand with the highest household penetration rate in Europe, with over half of European households buying the brand. Kinder and Milka ranked in second and third place, with penetration rates of 50.2 percent and 46.2 percent, respectively.
Household penetration rate of leading food brands in Europe in 2022
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Kantar Worldpanel. (June 8, 2023). Household penetration rate of leading food brands in Europe in 2022 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. "Household penetration rate of leading food brands in Europe in 2022." Chart. June 8, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. (2023). Household penetration rate of leading food brands in Europe in 2022. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. "Household Penetration Rate of Leading Food Brands in Europe in 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/
Kantar Worldpanel, Household penetration rate of leading food brands in Europe in 2022 Statista, https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/ (last visited September 12, 2024)
Household penetration rate of leading food brands in Europe in 2022 [Graph], Kantar Worldpanel, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1240473/leading-ten-food-brand-penetration-global/
