In 2021, the monthly expenditure for fast-moving consumer goods (FMCG) in rural areas of Vietnam amounted to almost one million Vietnamese dong. The FMCG spending per month in these areas has been growing steadily in the country.
Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you FMCG market in Vietnam
Overview
6
- Premium Statistic Growth of retail sales of consumer goods and services Vietnam 2019-2023
- Premium Statistic Production growth of food products in Vietnam 2015-2022
- Premium Statistic Production growth of beverages in Vietnam 2015-2022
- Premium Statistic Import value of consumer goods in Vietnam 2022, by trade partner
- Premium Statistic Most chosen FMCG brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate
Key indicators
5
- Premium Statistic Value growth of FMCG categories in urban cities in Vietnam 2022
- Premium Statistic Value growth of FMCG categories in rural areas in Vietnam 2022
- Premium Statistic Monthly FMCG spending in urban Vietnam 2017-2021
- Premium Statistic Monthly FMCG spending in rural Vietnam 2017-2021
- Premium Statistic Import value of leading consumer goods in Vietnam 2022
E-commerce
4
- Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2022, by category
- Premium Statistic Consumer goods e-commerce spending in Vietnam 2022, by category
- Premium Statistic Number of e-commerce users in Vietnam 2018-2028
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
Food and beverages
8
- Premium Statistic Food and beverages retail sales in Vietnam 2016-2023
- Premium Statistic Food and beverages consumption Vietnam 2018-2024
- Premium Statistic Annual packaged foods in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Annual packaged grocery in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Most chosen food brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen food brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate
Dairy
7
- Premium Statistic Milk and dairy products market revenue Vietnam 2020-2021
- Premium Statistic Annual dairy in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Annual dairy in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Fresh milk production volume in Vietnam 2016-2022
- Premium Statistic Powder milk production volume in Vietnam 2016-2022
- Premium Statistic Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate
Personal care
6
- Premium Statistic Annual personal care value growth Vietnam 2020-2022, by degree of urbanization
- Premium Statistic Shampoo and conditioner production volume in Vietnam 2010-2022
- Premium Statistic Toothpaste production volume in Vietnam 2010-2022
- Premium Statistic Shower cream and cleansing foam production volume in Vietnam 2016-2022
- Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate
Leading FMCG companies
3
Consumer behavior
4
- Premium Statistic Intention of purchase groceries online Vietnam 2022
- Premium Statistic Most popular online product categories Vietnam 2023
- Premium Statistic Willingness to pay more for sustainable products Vietnam 2023
- Premium Statistic Preferred channels to buy beauty and care product Vietnam 2023
Further related statistics
11
- Annual in-home FMCG value growth in rural areas Vietnam 2012-2021
- Share of FMCG spending in rural areas Vietnam 2019
- Consumers considering an alcohol subscription in the U.S. 2017, by gender
- Compound annual growth rate of FMCG volume in India 2014-2016
- Canadian consumer-oriented product import market share by country 2018
- FMCG categories with largest share of sales by promotions Russia 2018-2019
- Food demand due to COVID-19 in Russia 2020, by product
- Consumers with pet supplies subscriptions in the U.S. by generation 2017
- Consumers considering a household items subscription in the U.S. 2017, by generation
- Consumers with baby items subscriptions in the U.S. 2017, by generation
- Consumers purchasing product subscriptions as a gift in the U.S. 2017, by product
Further Content: You might find this interesting as well
Statistics
- Annual in-home FMCG value growth in rural areas Vietnam 2012-2021
- Share of FMCG spending in rural areas Vietnam 2019
- Consumers considering an alcohol subscription in the U.S. 2017, by gender
- Compound annual growth rate of FMCG volume in India 2014-2016
- Canadian consumer-oriented product import market share by country 2018
- FMCG categories with largest share of sales by promotions Russia 2018-2019
- Food demand due to COVID-19 in Russia 2020, by product
- Consumers with pet supplies subscriptions in the U.S. by generation 2017
- Consumers considering a household items subscription in the U.S. 2017, by generation
- Consumers with baby items subscriptions in the U.S. 2017, by generation
- Consumers purchasing product subscriptions as a gift in the U.S. 2017, by product
Kantar Worldpanel. (December 17, 2021). Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong) [Graph]. In Statista. Retrieved December 09, 2023, from https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/
Kantar Worldpanel. "Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong)." Chart. December 17, 2021. Statista. Accessed December 09, 2023. https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/
Kantar Worldpanel. (2021). Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong). Statista. Statista Inc.. Accessed: December 09, 2023. https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/
Kantar Worldpanel. "Monthly Fast Moving Consumer Goods (Fmcg) Expenditure in Rural Areas in Vietnam from 2017 to 2021 (in Million Vietnamese Dong)." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/
Kantar Worldpanel, Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong) Statista, https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/ (last visited December 09, 2023)
Monthly fast moving consumer goods (FMCG) expenditure in rural areas in Vietnam from 2017 to 2021 (in million Vietnamese dong) [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1240645/vietnam-monthly-fast-moving-consumer-good-expenditure-in-rural-areas/