Characteristics of TV ad actors in Poland 2017-2021

Published by Małgorzata Puzio, Dec 2, 2022
Between 2017 and 2021, Biuro Reklamy TVP analyzed 25 thousand TV commercial videos. It can be observed that people aged 50 years old and over were a minority, accounting for 13 percent of TV ad actors appearing on-air over the study's timeframe.

Characteristics of actors appearing in TV commercial videos in Poland between 2017 and 2021

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Release date

June 2021

Region

Poland

Survey time period

January 2017 to March 2021

Number of respondents

25,000*

Special properties

TV commercial videos

Supplementary notes

* Study conducted between 2017 and 2021, always analyzing TV commercial videos aired between January and March of each year. Each year, 5 thousand commercials were analyzed.

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