The share of digital out-of-home (DOOH) advertising in the total outdoor ad spend in Russia grew by 8.4 percentage points between 2022 and 2023, having exceeded 52 percent. The figures saw a steady increase over the observed period. The OOH advertising spending in Russia increased by over 40 percent in 2023.
Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023
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Outdoor Media Russia. (April 21, 2024). Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/
Outdoor Media Russia. "Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023." Chart. April 21, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/
Outdoor Media Russia. (2024). Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/
Outdoor Media Russia. "Share of Digital Out-of-home (Dooh) Advertising in The Total Out-of-home (Ooh) Advertising Revenue in Russia from 2017 to 2023." Statista, Statista Inc., 21 Apr 2024, https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/
Outdoor Media Russia, Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023 Statista, https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/ (last visited December 11, 2024)
Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023 [Graph], Outdoor Media Russia, April 21, 2024. [Online]. Available: https://www.statista.com/statistics/1241294/dooh-share-in-ooh-ad-revenue-russia/