Between April 1, 2023, and April 1, 2024, the average cost per install of (CPI) of lifestyle gaming apps globally was 2.95 U.S. dollars. In comparison, puzzle gaming apps had a CPI of 2.23 U.S. dollars. The overage CPI for casual gaming apps increased compared to the previous measured period.
Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre
(in U.S. dollars)
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Liftoff. (April 24, 2024). Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars)." Chart. April 24, 2024. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed
Liftoff. (2024). Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from April 2023 to April 2024, by Genre (in U.S. Dollars)." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) Statista, https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed (last visited January 18, 2025)
Cost per install (CPI) of casual gaming apps worldwide from April 2023 to April 2024, by genre (in U.S. dollars) [Graph], Liftoff, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1241645/cpi-casual-gaming-apps-worldwide-genre/?__sso_cookie_checker=failed
