Casual gaming app ROAS worldwide 2022-2023, by genre

Published by
J. Clement,
Apr 20, 2023
Between February 2022 and January 2023, simulation genre gaming apps had the highest return on ad spend (ROAS) at 8.5 percent by day 7 of use. In comparison, puzzle gaming apps had a ROAS of 6.9 percent by day 7.

Return on ad spend (ROAS) generated by casual gaming apps worldwide from February 2022 to January 2023, by genre

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Release date

April 2023

Region

Worldwide

Survey time period

February 2022 to January 2023

Supplementary notes

Data is based on 390 billion impressions, 16.7 billion clicks, and 100 million installs.

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