Casual gaming app CPI worldwide 2020-2021, by genre and platform

Published by
J. Clement,
Aug 16, 2022
Between March 2020 and February 2021, the cost per install (CPI) of casual gaming apps via iOS amounted to 4.30 U.S. dollars, compared to an overall average of 1.15 U.S. dollars for Android. The difference is most pronounced in the puzzle gaming segment, with iOS puzzle game players being four times as expensive to acquire than Android ones.

Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and platform (in U.S. dollars)

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Release date

May 2021

Region

Worldwide

Survey time period

March 2020 to February 2021

Supplementary notes

Data is based on 340 billion impressions across 416 mobile apps, 5.7 billion clicks, 246 million installs and 231 million first-time events.

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