Among the leading 30 companies by advertising expenditure in Russia, the banking and financial services company Sber ranked first in the outdoor advertising segment, having spent over 717 million Russian rubles on ads via that medium in 2021. Yandex had the second-highest outdoor advertising budget, at approximately 595 million Russian rubles.
Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles)
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Statistics on Advertising in Russia
Overview
7
- Premium Statistic Advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
- Premium Statistic Advertising market growth in Russia 2010-2022
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending in Russia 2021, by content type
- Premium Statistic Advertising market share in Russia 2021, by industry
Television advertising
6
- Premium Statistic Ranking of TV advertisers in Russia 2021, by spending
- Premium Statistic Ranking of TV advertisers in Russia 2021, by GRP
- Premium Statistic TV advertising share in Russia 2021, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Largest TV advertisers in Russia 2021-2022, by spending share
Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2021
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
- Premium Statistic Most popular radio ad formats among regional advertisers in Russia 2020-2021
Out-of-home advertising
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- Premium Statistic OOH advertising expenditure in Russia 2021, by segment
- Premium Statistic DOOH share in OOH ad revenue in Russia 2018-2021
- Premium Statistic Outdoor advertising market growth in Russia 2017-2021
- Premium Statistic Outdoor advertising market growth in Russia 2021, by type
- Premium Statistic Outdoor advertising share in Russia 2021, by product category
- Premium Statistic Cinema advertising expenditure in Russia 2014-2021
- Premium Statistic Leading outdoor advertisers in Russia 2021, by spending
- Premium Statistic Highest-earning OOH advertising operators in Russia 2021
Press advertising
7
- Premium Statistic Reach of print advertisement in Russia 2017-2026, by segment
- Premium Statistic Press advertising expenditure in Russia 2016-2021, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2021
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2021
- Premium Statistic Press advertising expenditure growth in Russia 2021, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2021, by medium
- Premium Statistic Press advertising share in Russia 2021, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2021, by budget
Advertisers and their strategies
6
- Premium Statistic Leading advertisers in Russia 2021, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2021, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Consumer behavior
3
Further related statistics
19
- Roadside and bus out-of-home (OOH) ad cover by age group UK 2018
- Share of heavy OOH ad viewers using selected transport in the U.S 2019
- Share of heavy OOH advertising viewers in the U.S. 2019, by gender
- Ad frames in out-of-home (OOH) advertising environments in Great Britain 2017
- Share of Canadian internet users who viewed OOH ads 2016, by format and age
- Out-of-home (OOH) ad spend by category UK 2018
- Share of heavy OOH advertising viewers in the U.S. 2019, by ethnicity
- Global digital & physical OOH revenue 2015-2020
- Share of heavy OOH advertising viewers in the U.S. 2019, by income
- Time under influence of OOH advertising in cities in Great Britain 2017
- Out-of-home (OOH) ad influence by environment Great Britain 2017
- Share of Canadian internet users who viewed OOH ads 2016, by format and gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Ad reach in shopping centers by age group in Great Britain 2018
- Ad reach of posters outside shopping centers by age group Great Britain 2018
- Number of outdoor advertising sites in the United Kingdom (UK) 1998-2013
- Advertising reach of posters in airports in Great Britain in 2018
- Bus poster advertising reach by age group in Great Britain 2018
- UK export value of footwear to Poland 2012-2019
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Statistics
- Roadside and bus out-of-home (OOH) ad cover by age group UK 2018
- Share of heavy OOH ad viewers using selected transport in the U.S 2019
- Share of heavy OOH advertising viewers in the U.S. 2019, by gender
- Ad frames in out-of-home (OOH) advertising environments in Great Britain 2017
- Share of Canadian internet users who viewed OOH ads 2016, by format and age
- Out-of-home (OOH) ad spend by category UK 2018
- Share of heavy OOH advertising viewers in the U.S. 2019, by ethnicity
- Global digital & physical OOH revenue 2015-2020
- Share of heavy OOH advertising viewers in the U.S. 2019, by income
- Time under influence of OOH advertising in cities in Great Britain 2017
- Out-of-home (OOH) ad influence by environment Great Britain 2017
- Share of Canadian internet users who viewed OOH ads 2016, by format and gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Ad reach in shopping centers by age group in Great Britain 2018
- Ad reach of posters outside shopping centers by age group Great Britain 2018
- Number of outdoor advertising sites in the United Kingdom (UK) 1998-2013
- Advertising reach of posters in airports in Great Britain in 2018
- Bus poster advertising reach by age group in Great Britain 2018
- UK export value of footwear to Poland 2012-2019
Adindex. (May 10, 2022). Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/
Adindex. "Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles)." Chart. May 10, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/
Adindex. (2022). Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/
Adindex. "Spending on Out-of-home (Ooh) Advertising in Russia in 2021, by Company (in Million Russian Rubles)." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/
Adindex, Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles) Statista, https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/ (last visited February 05, 2023)
Spending on out-of-home (OOH) advertising in Russia in 2021, by company (in million Russian rubles) [Graph], Adindex, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1242406/leading-outdoor-advertisers-russia/