In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at 0.47 percent, down from 0.8 percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to 0.69 percent.
Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020
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SmartInsights.com. (February 24, 2021). Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/
SmartInsights.com. "Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020." Chart. February 24, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/
SmartInsights.com. (2021). Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/
SmartInsights.com. "Google Display Network (Gdn) Advertising Median Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2018 to 1st Quarter 2020." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/
SmartInsights.com, Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020 Statista, https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/ (last visited April 25, 2024)
Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020 [Graph], SmartInsights.com, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1242703/google-display-ads-clickthrough-rate/