Willingness to buy cultured meat in France 2019

In 2019, 36.8 percent of responding French consumers stated that they are willing to buy cultured meat when it becomes available in stores. Almost half of the respondents were opposed to buying lab-grown or cultured meat. A share of 13.8 percent of respondents was unsure about whether they would buy such products or not. Compared with Polish consumers, the number of consumers willing to purchase cultured meat was slightly higher in France.

Would you be willing to buy cultured meat when available in store?

Characteristic	Share of respondents
Yes	36.8%
No	49.4%
Don't know	13.8%

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Release date

August 2020

More information

Region

France

Survey time period

December 2019

Number of respondents

1,000 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question and possible answers were phrased as follows:

"Would you be willing to buy cultured meat when available in stores?
1 Definitely yes
2 Probably yes
3 Unsure
4 Probably no
5 Definitely no
97 Don’t know/ Prefer not to say"

The shares for answers have been combined by the source.

The source defined and described cultured meat as follows: "A few years ago, the first piece of meat was grown directly from cow cells, without slaughtering or even harming the animal. By sampling the cells which are responsible to renew muscle tissues and growing them under controlled conditions – it was proved that the same meat that grows inside the animal, can grow also outside of it. Food companies and universities around the world are currently working on perfecting the production method of this kind of meat, which is expected to reach your plate within the next 3 to 4 years."

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