The expenditure on internet advertising media in Japan stood at approximately 2.69 trillion Japanese yen in 2023. Internet advertising media include a variety of categories, such as paid search advertising and display advertising, but also a variety of transaction methods, of which performance-based advertising is by far the largest.
Expenditure on internet advertising media in Japan from 2014 to 2023
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed
Dentsu. "Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed
Dentsu. (2024). Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed
Dentsu. "Expenditure on Internet Advertising Media in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed
Dentsu, Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed (last visited January 19, 2025)
Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/?__sso_cookie_checker=failed
