Japan: women's reasons for less makeup use COVID-19 2020

The leading reason among women in Japan for putting on makeup less frequently during the coronavirus pandemic (COVID-19) was that the face masks could be used as covers as revealed in a survey conducted in August 2020. While 66 percent used makeup products less frequently because they could hide their face behind masks, only close to eight percent wanted to decrease the money and time spent on putting on makeup.

Leading reasons among women for putting on makeup less frequently during the coronavirus pandemic (COVID-19) in Japan as of August 2020

Characteristic	Share of respondents
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Release date

December 2020

More information

Region

Japan

Survey time period

August 14 to 21, 2020

Number of respondents

2,870 respondents

Age group

15-69 years

Special properties

survey among women who used makeup less frequently; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Comparing pre- and post-COVID-19, please tell us what the reason is that you changed the frequency or time for putting on makeup."

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