Impact on retail type preferences for non-groceries during COVID-19 in Japan 2021

Published by C. Diep, Oct 27, 2021
According to a survey conducted in June 2021 by Rakuten Insight, the majority of consumers in Japan started to prefer a mix of online and offline channels to shop for non-grocery items. While 51 percent of respondents preferred a retail channel mix, 45 percent stayed at a strict physical stores-only shopping habit.

Changes in the preferred retail channel type for non-grocery items during the coronavirus pandemic (COVID-19) in Japan as of June 2021

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Release date

October 2021

Region

Japan

Survey time period

June 10 to 30, 2021

Number of respondents

756 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Has the COVID-19 pandemic changed your preferred type of retail channel?"
Non-grocery items include fashion, cosmetics, hobbies, consumer electronics, etc.

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