Japan: impact on physical store visits for non-groceries COVID-19 2021

According to a survey conducted by Rakuten Insight in June 2021 in Japan, the majority of Japanese consumers did not change the frequency of their visits to physical stores to buy non-grocery items following the COVID-19 pandemic. While 64 percent of respondents did not notice a change in their shopping behavior, only four percent claimed to visit physical stores more frequently to buy non-groceries.

Change in frequency of physical store visits for non-grocery items during the coronavirus (COVID-19) pandemic in Japan as of June 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Japan

Survey time period

June 10 to 30, 2021

Number of respondents

756 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Has your retail shopping frequency in physical stores changed during the COVID-19 pandemic?"

Non-grocery items include fashion, cosmetics, hobbies, consumer electronics, etc.

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