Finland: B2B sales during COVID-19 2021

During the corona (COVID-19) epidemic in Finland in 2021, the importance of personalized sales work via video conferencing clearly had increased in importance. On the other hand, 53 percent of the surveyed B2B sellers noticed that face to face sales clearly had decreased in importance.

In general, how would you assess the importance of different sales channels in B2B sales during the coronavirus (COVID-19) epidemic?

Characteristic	Importance clearly increased	Importance somewhat increased	Importance unchanged	I do not know	Importance somewhat decreased	Importance clearly decreased
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Release date

April 2021

More information

Region

Finland

Survey time period

January to February 2021

Number of respondents

530 respondents*

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows: "Miten yleisesti ottaen arvioisitte eri myyntikanavien merkityksen B2B myynnissä muuttuneen koronavirusepidemian aikana?"

Percentage points exceeding 100 percent are probably due to rounding.

*230 B2B sellers and 300 buyers. Here 230 B2B sellers included.

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