Share of social group-buying WeChat Mini Program users in China 2020, by city tier

Published by
Yihan Ma,
Feb 8, 2023
As of the end of 2020, nearly 60 percent of the users of WeChat community group-buying mini-programs in China came from third-tier cities and below. Residents of China's first-tier cities, namely Beijing, Shanghai, Guangzhou, and Shenzhen, accounting for only 5.8 percent of the total WeChat community group-buying service users.

Distribution of community group-buying WeChat Mini Program users in China as of December 2020, by city tier

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Release date

January 2021

Region

China

Survey time period

December 2020

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