Europe: beer market revenue by segment 2018-2028

Over the last two observations, the indicator 'Revenue, Combined' is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Alcoholic Beer stands out with the highest value of 176.53 billion euro.

Find other insights concerning similiar markets and segments, such as a comparison of average revenue per user (ARPU) in Poland and a comparison of revenue in Poland.

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Revenue of the beer market in Europe from 2018 to 2028, by segment (in billion euros)

Characteristic	Alcoholic Beer	Non-Alcoholic Beer
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

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